How To Change Your Company To Become Fearless

By | September 12, 2014

Ziften Technologies are based in Austin, Texas, and Charles Leaver is the CEO.


This video from the Commonwealth Club features Steve Blank and he discusses how it is possible to develop an excellent business step by step.



There is no doubt that Steve is a smart guy and his funny bone is good. His business insights are highly valued and there are numerous points that he made that I agree with:

He stated in the video that “there is absolutely nothing that you can discover inside your very own office so you have to leave it!” Steve declared that this was a lesson that business in Silicon Valley had to learn the hard way. Now at Ziften we ensure that we visit our potential customers and customers on a weekly basis. Our company is young but the crucial execs and I know that we need to understand and be reasonable about the marketplace and show this in our business model. When we understand exactly what the marketplace needs we can truly add worth.

We always put our consumers first and continue to pay attention to them. In the video Steve points out how tough it is for entrepreneurs to pay attention to their consumers instead of trying to enforce their viewpoint on the marketplace. What we likewise do at Ziften is to encourage our individuals to listen before speaking. When we are talking with our potential customers and clients we have to comprehend that they care a lot more about how we can fix their issues rather than listen to how creative we are.

Steve makes another good point in the video when he discusses how innovation is perceived in America compared to the rest of the world. The thinking in the U.S.A is right when it comes to our mindsets towards failing. Anybody is motivated to gain from failure, and these will turn these people into knowledgeable executives who can really affect and include a lot of value to a brand-new business. It is important that there ought to be no fear of failure because this will stifle innovation.

I constantly convince individuals that work for us to take risks with no fear of a comeback. I strongly believe that this is pushing us closer to our goal of closing the space in between business customer security and security technology and we are getting there rapidly. This is a considerable modification and we are really close to our objective.


charles leaver


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